Why awarenss ?
People come back when they benefit , so a piece of information should be enough for them to leave a good impression that will let them save your post , or bookmark your link so that they come back to take more benefits and remember your thoughs ?
Do scrollers care about awareness ?
Well this is very big challenge but if we think deep in it , all people are scrollers now , they are searching for something , and what will make them stop scrolling is a new idea that will make them think , well this man is reallly adding to my knowlege or money or horizons .
How much should it be ?
They say that awareness Posts should possess 80% of your content , and the remaining 20% should be about your work history,ads ..etc
What are the things that needs to be in there?
Well , it's all about your niche , if you know exactly what they are , you'll know what they want to know about ?